{"id":22927,"date":"2026-01-24T20:00:35","date_gmt":"2026-01-24T19:00:35","guid":{"rendered":"https:\/\/monde25.info\/index.php\/2026\/01\/24\/campagne-de-pub-pro-plastique-le-dernier-recours-dune-industrie-aux-abois\/"},"modified":"2026-01-24T20:00:35","modified_gmt":"2026-01-24T19:00:35","slug":"campagne-de-pub-pro-plastique-le-dernier-recours-dune-industrie-aux-abois","status":"publish","type":"post","link":"https:\/\/monde25.info\/index.php\/2026\/01\/24\/campagne-de-pub-pro-plastique-le-dernier-recours-dune-industrie-aux-abois\/","title":{"rendered":"Campagne de pub pro-plastique\u00a0: \u00ab\u00a0Le dernier recours d&#039;une industrie aux abois\u00a0\u00bb"},"content":{"rendered":"<p> <br \/>\n<br \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/reporterre.net\/local\/cache-vignettes\/L700xH467\/apoil-09bde.jpg?1769155159\" class=\"spip_logo\" width=\"700\" height=\"467\" alt=\"\" \/><\/p>\n<p>Les producteurs de plastique ont pay\u00e9 une grande campagne publicitaire pour d\u00e9fendre leur produit, en d\u00e9pit de ses d\u00e9g\u00e2ts. La panique d&rsquo;une industrie qui voit le changement arriver, analyse Marine Bonavita, de Zero Waste France. <br class=\"autobr\" \/> \u00ab<small class=\"fine d-inline\">\u00a0<\/small>Les emballages plastiques\u00a0: pas syst\u00e9matiques mais souvent logiques<small class=\"fine d-inline\">\u00a0<\/small>!<small class=\"fine d-inline\">\u00a0<\/small>\u00bb Peut-\u00eatre avez-vous rep\u00e9r\u00e9 ce slogan, visible dans de nombreux supermarch\u00e9s Carrefour, Intermarch\u00e9 et Franprix. Cette grande campagne de communication intitul\u00e9e \u00ab<small class=\"fine d-inline\">\u00a0<\/small>Too much<small class=\"fine d-inline\">\u00a0<\/small>?<small class=\"fine d-inline\">\u00a0<\/small>\u00bb (\u00ab<small class=\"fine d-inline\">\u00a0<\/small>C&rsquo;est trop\u00a0(\u2026)<\/p>\n<p>                    <a target=\"_blank\" href=\"https:\/\/reporterre.net\/Campagne-de-pub-pro-plastique-Le-dernier-recours-d-une-industrie-aux-abois?utm_source=RSS&amp;utm_medium=RSS\">Lire la suite<\/a><\/p>\n<p>                    &#8211;<br \/>\n                        <a target=\"_blank\" href=\"https:\/\/reporterre.net\/Entretien-19\" rel=\"directory\">Entretien<\/a><\/p>\n<p>                    \/<br \/>\n                        <a target=\"_blank\" href=\"https:\/\/reporterre.net\/Quotidien\" rel=\"tag\">Quotidien<\/a><br \/>\n                    ,<br \/>\n                        <a target=\"_blank\" href=\"https:\/\/reporterre.net\/Plastique-227\" rel=\"tag\">Plastique<\/a><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/reporterre.net\/Campagne-de-pub-pro-plastique-Le-dernier-recours-d-une-industrie-aux-abois\" target=\"_blank\"\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les producteurs de plastique ont pay\u00e9 une grande campagne publicitaire pour d\u00e9fendre leur produit, en d\u00e9pit de ses d\u00e9g\u00e2ts. La panique d&rsquo;une industrie qui voit le changement arriver, analyse Marine&hellip; <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-22927","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"_links":{"self":[{"href":"https:\/\/monde25.info\/index.php\/wp-json\/wp\/v2\/posts\/22927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monde25.info\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monde25.info\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monde25.info\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/monde25.info\/index.php\/wp-json\/wp\/v2\/comments?post=22927"}],"version-history":[{"count":0,"href":"https:\/\/monde25.info\/index.php\/wp-json\/wp\/v2\/posts\/22927\/revisions"}],"wp:attachment":[{"href":"https:\/\/monde25.info\/index.php\/wp-json\/wp\/v2\/media?parent=22927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monde25.info\/index.php\/wp-json\/wp\/v2\/categories?post=22927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monde25.info\/index.php\/wp-json\/wp\/v2\/tags?post=22927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}